Meeting/Event Information

    EXCLUSIVE WORKSHOP EVENT | Bold Brand 2.0 with Josh Miles

    October 24, 2017
    1:30 PM - 5:00 PM
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    Washington Athletic Club
    1325 Sixth Avenue
    Seattle, WA 98101
    http://www.wac.net
     Directions

     
     

    HOW CAN WE TRULY STAND OUT IN THE MARKET?

    While branding is at its heart a “creative process,” for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth.

    Renowned B2B marketing strategist, agency principal, author, and speaker Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching a framework to help firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way.

    In this engaging workshop, Josh will unpack:

    - Keys to positioning your brand in a sea of sameness 

    - The non-attorney’s guide to trademark and copyright basics 

    - Secrets to designing a better website experience 

    - How to perform a Brand Audit 

    - And how to create a Bold Brand Blueprint as a roadmap for marketing your firm

    In addition, Josh will guide workshop guests through potential application of these concepts within their own firms, with plenty of interactive discussion and real-time feedback.

    WANT MORE JOSH?

    Tickets include refreshments. End the day by heading over to Catalyst Loft at One Convention Place for a SMPS-hosted Happy Hour with Josh Miles. Simply add this FREE event to your registration for headcount purposes. Drinks and light appetizers are included.

    Contact Heidi Maki for registration assistance or questions. 

     


     
    ABOUT THE PRESENTER

    Josh Miles is a caffeine and Twitter addict, and principal of Indianapolis-based national branding agency, MilesHerndon. His role consists of leading brand strategy, business development, and hosting the podcast Obsessed With Design. Josh speaks from coast to coast on branding, digital marketing, and social media, and is a past TedX presenter. He was honored as 40 Under 40 by Indianapolis Business Journal and ENR Midwest’s 2015 Top 20 Under 40, and is the author of the Content Marketing Institute book, Bold Brand. Josh is an advisory board member of the Purdue University Brian Lamb School of Communication, and is involved in several start-up tech companies based in Indianapolis.

    DOMAINS OF PRACTICE

    These events offer educational content in the following Domains of Practice for Professional Services Marketing:

    1 – Marketing Research

    2 – Marketing Planning

    3 – Client and Business Development

    4 – Proposals

    5 – Promotional Activity

    6 – Management

    For more information about the Domains, and becoming a Certified Professional Services Marketer (CPSM), contact Chris Imbeau, CPSM or visit SMPS Headquarters.

     
    CONTENT RELEVANCE

    Content of these events is relevant for the following career levels, as defined by primary area of responsibility:

    Junior Marketer – Supports marketing activities.

    Mid-Level Marketer – Leads marketing activities.

    Senior Marketer – Oversees firm’s marketing program and performance.

    BD Professional – Develops specified volume of business.

    Technical Staff – Fulfills technical role, i.e. billable professional.










    Tickets

    $140.00 SMPS Member

    $160.00 Non-Member