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Cheers to the 2018/2019 SMPS Year!

Well, well, well. We’re already a month into the start of the new chapter year, and we have a lot to be excited about. We’re riding the wave of several big wins at Build Business: SMPS Seattle was named Outstanding Extra Large Chapter in the Striving for Excellence award program, Amanda Erickson was named the 16/17 Chapter President of the Year, and SMPS Fellow Carla Thompson FSMPS, CPSM was the recipient of the Weld Coxe Marketing Achievement Award, the highest honor SMPS bestows upon its members. On top of it all, as of the close of the last SMPS year, SMPS Seattle was officially the largest chapter in the Society!

Clearly, I have some incredibly large shoes to fill and many people to thank for setting our chapter up for success. In addition to Amanda and Carla, I’m grateful to Amy Pugh, Seattle Past President, and the rest of the outgoing board for their leadership and dedication to SMPS. I’m also thrilled about this year’s board of directors, many of whom are back for more, and some of whom are taking on the role for the first time. If you haven’t had a chance to meet them, the best way to learn more is to take a gander at the SMPS Facebook page where we’ve posted a series of ‘Meet the Board’ posts that are sure to crack you up.

But just because we’re big time winners, that doesn’t mean we can sit back and relax. This year, the board will be focused on achieving the goals laid out in our three-year strategic plan – this is year two. Those goals fall into three main categories:

  1. Connecting with Content
  2. Engaging with Members
  3. Building our Infrastructure

We’re continually elevating the level of our programs – by bringing in national speakers for workshops and seminars, inviting guests to join our Fellows Forums, and connecting you with valuable digital content that you can use in your day-to-day roles. We’re also looking for new ways to engage our members in our programs, increase attendance at our events and ensure that we’re providing something for all our members regardless of geographic location or level of experience. Internally, we’re always streamlining our operations so we can spend less time on logistics and more time on providing value to you – our members, future members and friends.

I encourage you to reach out and say hello anytime. One of our strategic plan goals (and a personal passion of mine) is to ensure that we are connecting with every member, every year – but we can’t do that without your help. Reach out to share your ideas, join a roundtable, or become a volunteer – now is the perfect time to get connected to all that SMPS has to offer.

So let’s grab the ropes and set sail for the year ahead!

Erin Hatch, CPSM 
SMPS Seattle Chapter President 
Director of Marketing, Weber Thompson

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