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‘Chilling’ News For Brands On Facebook

By Kenda Salisbury, CPSM, Historical Research Associates, Inc.

Like many marketing professionals within the A/E/C industry, I am looking for ways to make the many social media platforms work in the promotion of my firm. I recently learned that Facebook was releasing a new update that changes the News Feed algorithm aiming to promote higher quality content. 

What does this mean for businesses? You are more likely than ever to be talking to yourself, instead of reaching the audiences you intend. 

If you're like me, you want proof of how these updates will change how we approach Facebook. Check out Chris Crum's article on WebProNews - ‘Chilling’ News For Brands On Facebook

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