Meeting/Event Information

    SMPS Seattle March Breakfast | Keeping Pace with Today’s Public Relations Best Practices

    March 28, 2017
    7:30 AM - 9:30 AM
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    Washington Athletic Club
    1325 Sixth Avenue
    Seattle, WA 98101


    As marketing professionals, our jobs require us to wear many hats – and the diverse nature of the business is what makes us thrive. But staying current with every communications discipline can sometimes be a challenge.  Hear from a 30-year public relations agency veteran about the strategies and techniques that today’s leaders are employing for their clients – both large and small, particularly in the A/E/C space. You’ll explore a number of best practices that will enhance your ability to plan and execute campaigns for media relations, social media, reputation management, and more.

    During this program, you will learn:

     - How the public relations industry has changed in recent years
     - How to cultivate meaningful relationships and communicate with key press
     - What determines a good story
     - How to effectively integrate social media with A/E/C marketing campaigns
     - How to identify what’s different and newsworthy about your company
     - How to find and work with an outside public relations agency
     - How to establish a personal angle for stories about your A/E/C projects.

    About the Presenter:

    Dr. Mike Wilkerson


    Richard Kendall is general manager of the Pacific Northwest offices of Allison+Partners, a global branding and PR agency that focuses on serving clients in the real estate industry. For the past 20 years, Richard has worked with real estate companies throughout the country on a wide range of campaigns — helping residential developers to brand and position their projects within the community and supporting commercial developers in their entitlement, permitting and leasing phases. Often times, this requires identifying and collaborating with neighborhood stakeholders. Richard approaches every project with a strategic, non-prescriptive communications eye, tailoring community and industry outreach based on the business and project needs of the client. He has represented developers, owners, retailers, builders, architects, engineers, and investors on projects along the West Coast and throughout the U.S. Richard’s product expertise ranges from high-rise multi-family buildings and midrise apartment complexes to mixed-use urban villages and master-planned communities. Client experience includes: Security Properties, Legacy, Metzler, Runberg Architecture, MG2, Collins Woerman, Coldwell Banker, Sparling, Walmart, Intracorp Companies, Alexandria Real Estate Equities, Touchstone Corp., Cushman & Wakefield, UBS, Healthcare Realty, Prudential Real Estate Investors, Beacon Capital Partners, Harbor Properties, Polygon Homes, Jones Lang LaSalle, CBRE, Schnitzer NW, and Vulcan Inc., among many others. Richard is a board member at the Runstad Center for Real Estate Studies at University Washington, and Bellwether Housing. He earned his BA in Economics from Wake Forest University and has a professional certificate in public relations from the University of Washington. Richard lives in Seattle’s Phinney Ridge neighborhood with his wife and two children.


    $55.00 SMPS Member
    $45.00 Earlybird rate before March 22

    $65.00 SMPS Member Firm
    $55.00 Earlybird rate before March 22

    $75.00 Non- Member
    $65.00 Earlybird rate before March 22