Meeting/Event Information

    May Breakfast | Speaking the Language of Decision-Makers

    May 23, 2017
    7:30 AM - 9:30 AM
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    Washington Athletic Club
    1325 Sixth Avenue
    Seattle, WA 98101


    “We don’t make decisions based on reason at all, but on feelings which may or may not be affected by whether we believe a decision to be rational” – Daniel Goleman.

    There is a lot of demand on Marketing around communicating – both written and verbal – to bring strategies and plans to life. Often, the decisions needed by Marketing have a large impact on the firm’s health and future. Sometimes, when you get across the table from a decision-maker the language you speak (or write) may not resonate with them, delaying the decision and causing more work. Having another approach might be just the answer. Taken from the book “Stop Pushing String: Getting Decisions Made with The Five Languages of Business” the tips and tricks in this session give a commonsense and rational twist on communicating with a person about to decide on something that may not be their specialty.

    During this program, you will learn:

    • A new perspective on communicating with decision-makers to unstick the situation

    • The Five Languages of Business and their powerful application to decision-making, with either internal or external clients

    • Ways to translate a problem or need from Marketing into the language of the decision-maker.


    7:30 to 8:00 am | Registration + Breakfast
    8:00 to 9:30 am | Program

    About the presenter:

    Jessica Hickey, PE, LEED AP, VMA first entered the job market as a construction site administrative assistant. Upon completing her degree in Civil Engineering, she continued her construction career as a project/program manager on heavy civil and commercial building projects – mostly on the Owner’s side. She switched perspectives in 2001 and entered the consulting world where she wrote, issued, and answered RFPs. Serving as the Operations Director for a professional services firm, HR, IT, Finance/Accounting, Admin, and Marketing all reported to her which gave her a unique viewpoint on all of them. She started her own consulting firm in 2008 focused on operational excellence (a.k.a. making things work well) in the AEC industry. Her professional life has been filled with successful as well as painful decision-making conversations with her clients on interview language, business model, resource management, and operational decisions that take their businesses from great to exceptional. She shares these experiences in her book “Stop Pushing String: Getting Decisions Made with The Five Languages of Business.”


    $55.00 SMPS Member
    $45.00 Earlybird rate before May 17

    $65.00 SMPS Member Firm
    $55.00 Earlybird rate before May 17

    $75.00 Non-Member
    $65.00 Earlybird rate before May 17