Meeting/Event Information

EXCLUSIVE LUNCHEON + BONUS EVENTS WITH JOSH MILES | Register for one, or attend all three!

October 24, 2017
11:30 AM - 7:00 PM

Washington Athletic Club (Workshop & Luncheon) & Catalyst Loft (Happy Hour)
1325 Sixth Avenue
Seattle, WA 98101

How can we truly stand out in the market? What makes one firm more attractive than another in the war for talent?

Reserve your space now for this exclusive opportunity with B2B marketing strategist, national speaker, renowned author, podcaster and agency principal, Josh Miles. The schedule includes a thought-provoking luncheon lecture, an afternoon workshop, and a Happy Hour for more conversation and connecting. Whether you register for one event, or attend all three (there's a 20% discount if you do!) join us as Josh unpacks strategies to set your firm apart.

11:30 am – 12:00 noon Luncheon Registration
12:00 noon – 1:30 pm Luncheon
1:30 – 2:00 pm Break | Workshop Registration
2:00 – 5:00 pm Workshop
5:30 – 7:00 pm Happy Hour

First up is The Art of War (for AEC Talent) Luncheon | Registration 11:30 am – 12:00 noon. Program 12:00 noon - 1:30 pm.

Josh will teach us how to build our S.W.O.R.D. — our greatest battle advantage:

S – Strategy: Determining a path for the future growth of your culture and firm.
W – Weapons: Developing key communication assets to help tell your firm’s unique story.
O – Onboarding: Creating simple expectations for job duties and a path for future promotions.
R – Recognition: Elevating your people and finding creative ways to promote your team.
D – Differentiation: Packaging the most unique details of your firm.

We’ll discuss the premise for each, including examples of firms successfully applying these strategies to win hiring battles.

After a short break, Josh returns for the Bold Brand 2.0 Workshop | Registration 1:30 – 2:00 pm. Program 2:00 - 5:00 pm.

Bold Brand is a start-to-finish process to position, develop, and leverage your brand and market your firm in a truly distinctive way:

- A framework to creating your brand strategy

- Keys to positioning your brand in a sea of sameness

- The non-attorney’s guide to trademark and copyright basics

- Secrets to designing a better website experience

- How to perform a Brand Audit

- And how to create a Bold Brand Blueprint as a roadmap for marketing your firm

Josh will show us how to tackle each of these needs, and you will have time to think through and discuss applying these concepts within your firm.


End the day by heading over to Catalyst for a SMPS-hosted Happy Hour (5:30pm-7pm) with Josh Miles. Simply add to your Combo Pack, Luncheon, or Workshop registration, or register as a standalone event. Drinks and light appetizers are included.

Catalyst Loft at One Convention Place

701 Pike Street, Suite 2125

Seattle, WA 98101


Josh Miles is a caffeine and Twitter addict, and principal of Indianapolis-based national branding agency, MilesHerndon. His role consists of leading brand strategy, business development, and hosting the podcast Obsessed With Design. Josh speaks from coast to coast on branding, digital marketing, and social media, and is a past TedX presenter. He was honored as 40 Under 40 by Indianapolis Business Journal and ENR Midwest’s 2015 Top 20 Under 40, and is the author of the Content Marketing Institute book, Bold Brand. Josh is an advisory board member of the Purdue University Brian Lamb School of Communication, and is involved in several start-up tech companies based in Indianapolis.


These events offer educational content in the following Domains of Practice for Professional Services Marketing:

1 – Marketing Research

2 – Marketing Planning

3 – Client and Business Development

4 – Proposals

5 – Promotional Activity

6 – Management

For more information about the Domains, and becoming a Certified Professional Services Marketer (CPSM), contact Chris Imbeau, CPSM or visit SMPS Headquarters.



Content of these events is relevant for the following career levels, as defined by primary area of responsibility:

Junior Marketer – Supports marketing activities.

Mid-Level Marketer – Leads marketing activities.

Senior Marketer – Oversees firm’s marketing program and performance.

BD Professional – Develops specified volume of business.

Technical Staff – Fulfills technical role, i.e. billable professional.



Good news! Apply your sponsorship coupon code and get complimentary registration for the Art of War (For A/E/C Talent) Luncheon. Sorry, no discounts on the Bold Brand 2.0 Workshop or Combo Pack. Contact Heidi Maki for registration assistance or questions.


$175.00 Combo Pack: Luncheon + Workshop (SMPS Member)
$150.00 Earlybird rate before October 12

$65.00 Luncheon Only (SMPS Member)
$55.00 Earlybird rate before October 12

$140.00 Workshop Only (SMPS Member)
$125.00 Earlybird rate before October 12

$0.00 Happy Hour (SMPS Members)

$215.00 Combo Pack: Luncheon + Workshop (Non-Member)
$190.00 Earlybird rate before October 12

$85.00 Luncheon Only (Non-Member)
$75.00 Earlybird rate before October 12

$160.00 Workshop Only (Non-Member)
$145.00 Earlybird rate before October 12

$0.00 Happy Hour (Non-Members)