Meeting/Event Information

    Fellows Forum: Boom Times and Industry Evolution A Collaborative AIA/SMPS Event

    December 06, 2017
    4:00 PM - 6:00 PM
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    Center for Architecture & Design
    1010 Western Ave
    Seattle, WA 98104


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    Fellows Forum: Boom Times and Industry Evolution A Collaborative AIA/SMPS Event

    Seattle is in the midst of unprecedented construction, creating both business opportunities and operational challenges. At the same time, project delivery is rapidly evolving, with greater emphasis on collaborative models and team structures, growth in prefabricated systems and components, and advanced technology in the office and at the construction site. What future should we prepare for? Where should we devote people and financial resources? What are the impacts for our marketing and business development programs?

    To answer these questions and more, AIA Seattle and SMPS Seattle team up for a collaborative Fellows Forum event. This unique and highly interactive program combines observations and ideas from a moderated team of industry leaders—all Fellows in either AIA or SMPS—with strong audience participation. This is a terrific opportunity for your firm’s marketing, BD, and technical staff to attend together, share questions and perspective with the panelists, and bring back ideas to implement in your office. Come join a distinguished group for proven ideas, diverse perspective, and lively discussion. Light food, wine, and beverages included.

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    1. Identify new marketing and business development best practices.

    2. Identify techniques for integrating technical and marketing/BD staff activities.

    3. Improve marketing/BD preparation for more collaborative delivery models.

    4. Identify opportunities for integrating marketing staff in developing strategy, particularly for evolving delivery and technology models.


    1. What are the most powerful formats (for meetings, coordination, coaching, and more) for the intersection of firm leadership, design, and marketing staff? 

    2. Design/Build adoption is accelerating quickly in Washington State; PPP and IPD are emerging delivery methods. How do these contractual methods affect marketing and business development?

    3. Are we at the peak of the Seattle boom? What should firms be doing now to prepare for a downturn?

    4. How do you—or should you—rely on marketing staff in strategic planning? 

    5. What’s either most exciting or most frightening about the industry future?


    Our panelists represent a wide range of firms—small to large, local to international—and deliver a variety of project types and sizes across a broad spectrum of market sectors.

    Brodie Bain, FAIA
    Principal, Perkins+Will

    Brodie has transformed the breadth of architectural practice through leadership in mission-focused, strategically-driven planning. Her work helps educational institutions, using integrated methods for place-based, user-centered and sustainable solutions. Having worked with over 30 campuses and hundreds of campus and community stakeholders, Brodie’s comprehensive understanding of colleges and universities offers a rare comparative perspective. Her service to professional associations, civic organizations and academics, along with many speaking engagements has given audiences around the country a new perspective on the range of possibilities for architectural practice.


    Carla Thompson, FSMPS, CPSM
    Senior Director of Marketing, Core States Group

    Carla is the new Senior Director of Marketing for Core States Group, an A/E/C firm with 300 employees and 14 offices across the U.S. Previously CMO for NAC Architecture and Global Marketing Director for MG2, she has been involved in SMPS for 36 years, including three two-year terms on the National Board of Directors. Carla has over 100 seminars and workshops to her credit, and was named a Fellow in 1999. She is the founder of the popular SMPS Fellows Forum program, currently in its 8th year. 


    Bill Strong, FSMPS, Assoc AIA
    Principal, Bill Strong Consulting

    Bill helps A/E/C firms with strategic planning, marketing and business development, communication training, client perception surveys, and client care programs. He has over 44 years of experience in the industry, received his Bachelor of Architecture from Kansas State University, and his Masters in Public Relations and Marketing from the University of Missouri. Bill has been a member of AIA since 1973, SMPS since 1982 and an SMPS Fellow since 1999. Prior to consulting, Bill retired as a Principal and Director of Marketing for a Pacific Northwest architecture firm.


    Ron van der Veen, FAIA, LEED AP
    Principal, NAC Architecture

    Ron has dedicated his career to designing sustainable live/learn communities in higher education. His work is driven by the connection between students’ academic performance and their personal sense of wellbeing. Introducing the concept of sustainability to a number of institutions, his projects are among the first LEED-Certified residence halls in the nation. Throughout his career, Ron has been a passionate advocate for collaborative design and mentorship. In an effort to dissolve traditional boundaries, he continues to explore the confluence of planning, landscape architecture, architecture, interior design, and fine art.


    Susan Jones, FAIA
    Partner, atelierjones

    Susan's design work creates delight and wonder in leftover, dirty, forgotten places and spaces. For her students and with her buildings, she instills beauty and power through rendering space concrete through detail and materials.

    Susan lived in San Francisco, Boston, Vienna, Berlin, Catania, Sicily, and Sri Lanka before coming to NBBJ in Seattle, where she became a Design Partner in 1999. She founded atelierjones in 2003. In 1995 she took part in the founding of, which regularly brings notable designers to address Seattle audiences.


    Karleen Belmont, FSMPS
    Director of Business Development, PACE Engineers

    Karleen has been a marketing professional in the AEC industry since 1980 and a member of SMPS since 1986. She is a Fellow of SMPS, having served at both the chapter and national levels. She became an owner of PACE Engineers in 2009 and sits on the company’s Executive Committee. During her career, she has taught marketing basics to engineering and architecture students at Oregon State University and Portland State University, and led workshops for SMPS and other industry associations across the United States.


    MODERATOR  __________________  

    Ted Sive, FSMPS, Honorary AIA (Seattle)
    Principal, Ted Sive Consulting

    Ted works with A/E/C companies to create business strategy, develop marketing communications, and forge collaborative teams. A frequent speaker and industry pundit with more than 25 years of experience, Ted leads conferences and programs for ACEC, AGC, AIA, SMPS, ULI and others, and writes extensively on the strategic impacts of IPD and BIM. An author of the AIA Architect’s Handbook published by Wiley, and an active collaborator in AIA Seattle’s strategic and organizational development, he was awarded Honorary AIA Seattle membership in 2011.




    Good news for 2017 SMPS Seattle Sponsors! Your complimentary registration benefit may apply to this event. Please contact Heidi Maki, SMPS Seattle Treasurer, for more details and registration assistance: