Meeting/Event Information

February Luncheon | Digital Marketing Trends

February 20, 2018
11:30 AM - 1:30 PM

Washington Athletic Club
1325 Sixth Avenue
Seattle, WA 98101

What’s on the horizon for digital marketing? How is social media evolving? Where are we headed in the future?

Our panel of practitioners, educators, and leaders from a wide range of industries is here to share perspectives on digital marketing and social media trends. During this education program, we’ll answer questions like:

• What's trending in using social communities to support business development and brand identity?
• How are B2B, commodity-based, and service industries using digital marketing to grow their brands?
• What digital marketing lessons can be applied to professional services industries like A/E/C?
• How can digital marketing support personnel recruitment, branding, and other activities beyond sales?
• What significant shifts in social media will we see over the next 10 years?

Panelists for this highly engaging session include:

Jennifer Castleberry, Director of Marketing, Lane Powell
Jessica Columbo, Owner, Med|Ed Digital
Kristin Gillespie, Content Strategy Director, Visit Seattle
Amy Golden, Co-Owner, Paxson Fay
Joshua Holland, Owner, Shiba Inu Studio
Joseph King, Designer and Partner, Shore
Kristine Neil, Founder and Creative Director, Markon Brands


11:30 am – 12:00 pm | Registration, Networking
12:00 pm | Plated Lunch
12:00 pm – 1:30 pm | Program

About THE Panelists


Jennifer Castleberry, Director of Marketing, Lane Powell
Jen is an innovation leader at Lane Powell. Her communications initiatives are widely recognized as best-in-class, and her leadership is marked by a continuing commitment to expand services with better quality, as well as a proven ability to control or reduce costs. With the industry’s pace of change accelerating like never before, Jen is tasked with helping spearhead a wide range of mission-critical, innovation initiatives that will position Lane Powell to meet clients’ needs now and in the future.



Jess Columbo, Principal, Med|Ed Digital
Jess spent much of the last decade developing award-winning digital marketing programs for clients across many industries. After stints in higher education, broadcast news, and public relations, she joined Oregon Health & Science University to establish the foundation of their digital and social marketing program. In 2015, Jess left OHSU to launch Med|Ed Digital, and focus on digital strategy and training for clients in highly regulated industries. She teaches at Portland State University, is President of the Healthcare Communicators of Oregon, and sits on the American Heart Association's Digital Task Force.


Kristin Gillespie, Content Strategy Director, Visit Seattle
Kristin is responsible for maximizing the reach and impact of Visit Seattle's content by presenting relevant messaging to multiple targeted audiences: independent domestic travelers, international tour groups, meeting and convention attendees, and beyond. She strategizes across their many communication channels, including website, social media, email newsletters, and print. Before she joined the travel/tourism industry in 2012, Kristin worked in Audience Development for the Puget Sound Business Journal.


Amy Golden, Co-owner, Paxson Fay
Amy is the co-owner of Paxson Fay, a Seattle-based marketing and communications firm specializing in architecture, design and art. After five years of working in advertising in New York and Los Angeles, Amy returned to her hometown of Seattle in 2015 to pursue a MBA and certificate in marketing from Seattle University’s Albers School of Business. Amy launched Paxson Fay with co-owner, Tessa Andrews, in 2015 and serves clients in the architecture and design industry across the country.


Joshua Holland, Digital Strategist, Owner and Principal of Shiba Inu Studio
Josh helps brands distill complex messages and cook up creative ways to tell their stories. He specializes in content strategy, UX writing, and managing web apps, and frequently geeks out about productive hacks, city building, and new gadgets. His work includes managing communication campaigns for NetHope, an NGO helping leaders change the world through the power of technology, devising digital strategies for Seattle area businesses, and ghostwriting for CEOs and major corporations. Josh also freelances for Northwest Asian Weekly.


Joseph King, Designer and Partner, Shore
Joe and team work with brands of all shapes and sizes to deliver strategic brand and digital experiences. With 15 years of experience and insatiable curiosity that runs the gamut from identity, print, film, motion, interactive, and built environments, Joe brings a multi-disciplinary approach to his work for clients including REI, Filson, The Wilderness Society, Heliotrope, and Hoedemaker Pfeiffer. Prior to starting his own practice, Joe honed his craft at Hornall Anderson in Seattle, where he was a design director.


Kristine Neil, Founder and Creative Director, Markon Brands
Kristine established Markon in 2012 when she morphed an old print shop into a design and marketing agency. She combines a lifelong love of design with a background in management, communications, and marketing, creating cohesive and compelling brands for clients with her distinctive multimedia approach. Her company may no longer be in the print business, but the long history of being “makers” in an increasingly digital world sets her and her team’s work apart.

Domains of Practice

This event offers educational content in the following Domains of Practice for Professional Services Marketing:

1 – Marketing Research

3 – Client and Business Development
5 – Promotional Activity

For more information about the Domains, and becoming a Certified Professional Services Marketer (CPSM), contact Chris Imbeau, CPSM or visit SMPS Headquarters.


Content of this event is relevant for the following career levels, as defined by primary area of responsibility:

Junior Marketer – Supports marketing activities.

Mid-Level Marketer – Leads marketing activities.

Senior Marketer – Oversees firm's marketing program and performance.

BD Professional – Develops specified volume of business.


$65.00 Member
$55.00 Earlybird rate before February 14

$75.00 Member Firm
$65.00 Earlybird rate before February 14

$85.00 Non-member
$75.00 Earlybird rate before February 14