Meeting/Event Information

SMPS Workshop | Playbook for Strategic Modern Marketing

May 02, 2018
7:30 AM - 11:30 AM

Washington Athletic Club, Noble Room
1325 Sixth Avenue
Seattle, WA 98101
http://www.wac.net


DISRUPTION IS EVERYWHERE

Nearly every aspect of an A/E/C firm’s business has been impacted, requiring significant change to business as usual. So why is marketing often the lone exception? It doesn’t have to be this way. It’s time to move past an antiquated view of marketing as a reactionary, proposal-generating support department and instead view it as the strategic, differentiating, revenue-generating lifeline it should be. Professional services marketers long to play a larger, more strategic role in positioning their firms for new business—well beyond typical proposal and interview support.

But while marketers and forward-thinking principals understand disruption is needed, some questions persist: 

What does change look like? How do you gain buy-in from firm leadership? And how should a modern A/E/C marketing department proactively and strategically support their firms?

This workshop is designed to help attendees answer these and other difficult questions by providing tangible and practical solutions to transforming the norm. Participants will discover “growth hacking” ways to strengthen their firm’s marketing program, with proactive, client-focused initiatives that can be tracked, measured, and tied back to the firm’s strategic objectives and bottom line.

LEARNING OUTCOME

  • Define the role marketing should play in your firm’s business development efforts and be able to communicate to firm leaders what marketing changes are needed and why.

  • Discover strategies and tactics from other industries that can work for your firms.

  • Learn actionable ideas that can transform your marketing from overhead to revenue generator.



SCHEDULE

7:30 a.m.  |  Doors Open, Registration
7:30 – 8:00 a.m.  |  Networking and Continental Breakfast
8:00 – 11:30 a.m.  |  Workshop

ABOUT THE PRESENTER

 

 

 

 

 

 

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TIM ASIMOS, CPSM
A catalyst for change among A/E/C firms, Tim Asimos provides keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry.

As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology.

A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University.

DOMAINS OF PRACTICE

These events offer educational content
in the following Domains of Practice for Professional Services Marketing:

2 – Marketing Planning
3 – Client and Business Development
5 – Promotional Activity
6 – Management

For more information about the Domains, and becoming a Certified Professional Services Marketer (CPSM), contact Chris Imbeau, CPSM or visit SMPS Headquarters.

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CONTENT RELEVANCE

This presentation will speak to all levels within A/E/C firms, from entry-level marketers to marketing directors, chief marketing officers, business developers and firm principals.









Tickets

$99.00 SMPS Member

$120.00 Non-Member