Meeting/Event Information

April Luncheon | Finding Sasquatch: Tracking the Elusive Big Win

April 17, 2018
11:30 AM - 1:30 PM

Washington Athletic Club, Crystal Ballroom
1325 Sixth Avenue
Seattle, WA 98101


Northwest newcomers—not yet used to moss between their toes—often scoff at our steadfast belief in the reality of Sasquatch, just as they haven’t yet figured out the joys of huckleberry chocolate, or the fashion sense of polar fleece vests in August...

So, what’s a half man/half beast wandering the Northwest forest have to do with AEC pursuits? As a metaphor for our work, everything! This presentation focuses on bringing in the elusive Big Win: tracking the project, preparing for the proposal/presentation, and bringing in those projects that transform our teams and our firms.

Referencing signature wins from her more than 30 years helping teams win work of all types across the industry, Meg Winch will explore the details of why some teams win and some teams lose. Taking participants on a journey to find their own ‘Sasquatch’ Wins, Meg will discuss the lifecycle of the hunt, the tools and strategies your teams will need along the way, your tracking packing list, and what to do once you have the elusive ‘creative’ in your sights.

Meg will reveal some of the secrets winning teams use, including some of the more promising tools and tactics for protecting teams from some of the common pitfalls of the pursuit. She will also discuss a research-based set of performance metrics that marketers can use to assess the health of their firms’ marketing processes as well as a springboard for pursuit creativity.

If you’re looking to elevate your teams by capturing more of those big wins, come ready to think differently about pursuit processes and strategies. Sasquatch Wins are out there; let’s find them together and bring them out of the woods and into our firms.


11:30 am –12:00 pm | Registration + Networking
12:00 pm | Plated Lunch
12:00 – 1:30 pm | Program







A winning presentation coach for the past 30 years, Meg Winch helps firms strategically differentiate themselves in the proposal and interview.

She is President of Communication Resources NW, which provides facilitation and training of communication and organizational skills, working with project teams to enhance the communication behaviors critical to their jobs. Meg also works as a core team member delivering quantitative and qualitative research, public engagement, project management, and partnering services on project teams around the Northwest and nationally.

Meg is a Lean certified facilitator, and holds a BA in Communication from the University of Washington and an MS in Organizational Behavior from Purdue University. She has practiced in the AEC industry for more than 30 years.


This event offers educational content
in the following Domains of Practice
for Professional Services Marketing:

2 – Marketing Planning
3 – Client and Business Development
4 – Proposals
6 – Management

For more information about the Domains, and becoming a Certified Professional Services Marketer (CPSM), contact Chris Imbeau, CPSM or visit SMPS Headquarters.



Content of this event is relevant for all career levels. 








This event is presented by our Community Sponsor, Food Lifeline.


$65.00 SMPS Member
$55.00 Earlybird rate before April 11

$75.00 Non-Member
$65.00 Earlybird rate before April 11