Meeting/Event Information

CPSM Workshop | Up Your Game: Domains in a Day

July 11, 2018
7:30 AM - 4:30 PM

Nine Two Nine Office Tower
929 108th Ave NE, Suite 1000
Bellevue, WA 98004

Everything you need to begin the journey to CPSM certification is provided in this workshop, including a chance to win free study materials and exam scholarships.

Book your seat now and get ready to explore each of the six Domains of Practice, hosted and presented by CPSMs, sharing their expertise and encouraging others to become certified.

One hour of review is devoted to each individual domain, with content based on Markendium, the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. Test samples and preparation discussions will occur 2-4 weeks after the workshop.

But Domains In A Day isn't just for those seeking certification; it's also an opportunity for marketing and business development professionals to expand their understanding of the six Domains of Practice that are critical to their professional growth and firm’s success.

All attendees are eligible to win a copy of Markendium, and one of two educational scholarships to assist with application and exam expenses.

As part of your registration today, download this CPSM infographic “The Value of Being a CPSM.”

A continental breakfast, boxed lunch, and other refreshments are included in the price of the workshop.


7:30 a.m.  |  Doors Open, Registration
7:30–8:00 a.m.  |  Networking and Continental Breakfast
8:00 a.m. – 4:30 p.m.  |  Workshop


1 – Marketing Research



Melanie Cochrun, CPSM
Director of Marketing & Communications
GLY Construction

As director of marketing and communications at GLY, Melanie oversees marketing and brand strategy, and has direct involvement and leadership of key pursuits and initiatives. She has 20 years of experience marketing, communicating, and developing business in the A/E/C industry, and is a firm believer in evidence-based marketing best practices—while heeding your gut! Melanie joined SMPS in 2004 and became a CPSM in 2012. At the chapter level, she received the 2018 President’s Award, is Co-Facilitator of the Eastside Round Table, and entering a second term as Director of Education. She holds a BA in English Literature, with a Teaching Endorsement, from Western Washington University.

2 – Marketing Planning 




Bill Strong, FSMPS, CPSM, Assoc. AIA
Bill Strong Consulting

Bill specializes in helping architecture, engineering and construction firms with strategic planning, marketing and business development strategy, communication training for technical staff, client perception surveys, client care programs and coaching & mentoring marketing personnel. Bill has 45 years of experience in architecture with the last 35 years focusing on business development and marketing. Bill received his Bachelor of Architecture degree from Kansas State University and his Masters in Public Relations and Marketing from the University of Missouri. Bill has been a member of SMPS since 1982, a Fellow since 1999 and a member off AIA since 1973. He has repeatedly presented at conventions and seminars for organizations locally, regionally, and nationally.

3 – Client and Business Development



Kenda Salisbury, CPSM
Business Development Manager
Degenkolb Engineers

Kenda Salisbury, CPSM, is an innovator, creator, connector, motivator, champion bologna wrangler… and sarcasm is her favorite tool. Over 19 years in the A/E/C industry Kenda has embodied every job title from Marketing Assistant to Director. Currently, she is the Pacific Northwest Business Development Manager for Degenkolb Engineers, a structural engineering firm with five offices along the West Coast. Kenda is a Past President of SMPS Seattle and a member of the inaugural class of SMPS University. She obtained her Certified Professional Services Marketer designation in 2004. In her free time, Kenda enjoys spirited debates, and likes to read, hibernate, and cuddle her cocker spaniel, Murphy.

4 – Proposals



Gail Kinner, CPSM
Marketing Manager
Salas O'Brien

Gail Kinner, CPSM, is a marketing manager at Salas O’Brien, a 100% employee-owned facility planning, design, construction management, and commissioning firm with offices nationwide. She leads marketing and communication resources in Seattle. With over 12 years of A/E/C industry experience, Gail has a passion for developing and executing strategic marketing and communications programs that help firms achieve their business goals.



Jeannine Alexander, CPSM
Marketing Director, Tunnels & Underground
McMillen Jacobs

Jeannine Alexander, CPSM, has over 20 years of A/E/C industry experience. Her background in marketing and field experience gives her a unique perspective on meeting marketing challenges. As the Marketing Director for McMillen Jacobs Associates’ Underground Division, Jeannine leads the coordination and management of proposal development, internal and external communications, and marketing strategy. Her passions include proposal messaging, coaching teams for interview, and business development. Jeannine earned her Certified Professional Services Marketer certification earlier this year, and is excited to be part of the inaugural immersion day for SMPS Seattle.

5 – Promotional Activity



Christopher Imbeau, CPSM
Marketing Director
Rafn Company

Christopher Imbeau is not much of a rule follower. He prefers to step back, challenge the status quo, and blaze new trails forward. This often looks like chaos from the outside, but the final product is always remarkable (yes, this word is used here for its myriad meanings). He believes that different is better than better, and that done is better than perfect. Chris is a career marketing professional with 17 years of experience in the A/E/C industry, a Past President of SMPS Seattle, a Certified Professional Services Marketer.

6 – Management




Shannon Brush, CPSM, LEED AP
Associate Principal
Hargis Engineers

A strategist who has committed 22 years to developing brand recognition and new business, Shannon brings forth international experience that complements her 15 years in the A/E/C industry. She applies this knowledge with her business administration background to bridge promotional and operational functions as an equity shareholder. She has contributed to the strategic growth of her firm that has poised them for new market penetration and effective talent recruitment. Shannon has presented marketing educational content as part of roundtables, webinar and in-house technical staff training sessions with interactive elements for takeaway learnings. She holds a Bachelor of Arts from the University of Oregon.


Educational content in all six Domains of Practice for Professional Services Marketing will be presented:

1 – Marketing Research
2 – Marketing Planning
3 – Client and Business Development
4 – Proposals
5 – Promotional Activity
6 – Management

For more information about the Domains, and becoming a Certified Professional Services Marketer (CPSM), contact Marcie Lohr, CPSM or Christopher Imbeau, CPSM or visit SMPS Headquarters



This workshop will prepare experienced marketers who are interested in CPSM certification. Please refer to the Eligibility Requirements [].

It’s also an opportunity for other marketing and business development professionals in the community to expand their understanding of the six Domains of Practice that are critical to their professional growth and their firm’s success.



$99.00 Member

$120.00 Non-Member