Meeting/Event Information

SMPS Seattle Fall Luncheon | Innovation: The Art of Being Wrong

November 06, 2018
11:30 AM - 1:30 PM

Washington Athletic Club
1325 Sixth Avenue
Seattle, WA 98101


Do you have a safe environment for innovation to occur?

Are you ok with failure? The word ‘failure’ is littered with negative connotations. Elon Musk financed three failed Space X rocket launches. Edison designed over 2,000 light bulbs that did not work. The Wright brothers crashed dozens of planes and gliders before one took off. Dupont discovered Teflon through failed experiments and the Americas were discovered through failed circumnavigation.

Some failed small, and learned. And some failed big, but survived and thrived.

Through mental framing, learn to create freedom from the fear of failure using adaptive analytical perspectives that encourage ideas and discovery. Keep your organization innovative and successful by creating a culture of passion, drive and ambition in the midst of failure. Learn practical and applicable ways to create a safe environment for innovation in your work place. Be able to identify what types of failures are acceptable to make when innovating and what types of failures should be avoided. Form an understanding of your current mindset and design your future mindset for growth to sustain a culture of innovation.

Key Takeaways

  • Bad, unacceptable, and good failure

  • Identify success in failures

  • Learn how to succeed faster by implementing a disciplined failure cycle

  • Break free from analysis paralysis created by fear

  • Change your perception of failure using mental framing

  • Use a blank slate approach to accelerate innovation


11:30 am – 12:00 pm | Registration + Networking, Noble Room

12:00 pm – 1:30 pm | Educational Program

About the speaker






Stefana Saxton works with clients to assess long term business goals and then strategically identify, prioritize and execute mission critical business improvements and innovations that add value for VMware clients and business partners. She has worked with clients in healthcare, finance, engineering, programs, operations, information technology, manufacturing and development.

Prior to her current role, Saxton held leadership positions in energy and infrastructure (Black & Veatch) Department of Defense (Alliant Techsystems), aerospace (Ultrax Aerospace), Department of Energy (Honeywell FM&T), and telecommunications consulting (Akinnovate). She holds Bachelor Degrees in Electrical Engineering and Music, and a Master in Business Administration.

In addition to speaking across the country at leadership forums and business conferences, Saxton has appeared in webinars, podcast interviews, and is the author of many online articles. She is a licensed Project Management Professional (PMP) and certified Lean Six Sigma Master Black Belt.


Innovation: The Art of Being Wrong is approved for 1.5 Continuing Education Units (CEUs).

For more information about becoming a Certified Professional Services Marketer (CPSM), contact Brandon S. Peters, CPSM, or visit SMPS Headquarters.



This event is relevant for all career levels. Content covers the following Domain(s) of Practice:

6 – Management



$65.00 SMPS Member
$55.00 Earlybird rate before October 31

$85.00 Non-Member
$75.00 Earlybird rate before October 31