Meeting/Event Information

Marketing Technology | Chicken and Egg Phenomena

March 19, 2019
11:30 AM - 1:30 PM

Washington Athletic Club
1325 Sixth Avenue
Seattle, WA 98101


Maximizing and streamlining marketing can happen with technology. 
However, measured goals must be front of mind during testing and implementation, or the technology will never be part of the marketing effort. Join us for lunch on March 19, as we bring dynamic SMPS The Pinnacle Experience speaker Julie Huval and her popular presentation to Seattle!

Through trial and error, Huval’s company successfully implemented 10 marketing technologies in the past year. Since implementing the technologies, Beck Technology has increased revenue from marketing initiatives by 215%, increased the number of prospects inquiries directly related to marketing campaigns by 562%, and increased the sales opportunity pipeline from marketing activities by 1,184%. Come experience a workflow process first-hand as she shares the route her company takes to determine if marketing technology is the right solution. 

Key Takeaways
Attendees will leave this session knowing how to:

• Determine if technology solutions are the right fit for your needs.
• Collaborate on mapping out processes and discover bottlenecks.
• Pitch technology needs to company management.
• Understand the nuances of technology implementation.

11:30 am – 12:00 pm | Registration + Networking
12:00 pm – 1:30 pm | Educational Program

About the Speaker


Julie Huval joined Beck Technology to oversee the marketing and communications efforts of the preconstruction software company. She leads a team of marketers and helps drive demand for the company’s offerings. Julie is also a contributing author to a number of industry publications as well as co-author of the Marketing Fundamentals book and is a frequent public speaker on marketing, business, and technology. She earned a MBA from The University of Texas at Arlington and a Bachelor of Arts in journalism and environmental studies from Baylor University. Additionally, Julie is a Certified Professional Services Marketer.


Learn and Earn CEU

Marketing Technology | Chicken and Egg Phenomena is approved for 1.5 Continuing Education Units (CEU).

For more information about becoming a Certified Professional Services Marketer (CPSM), contact Brandon S. Peters, CPSM, or visit SMPS Headquarters.


  Content Relevance

This event is relevant for all career levels. Content covers the following Domain of Practice:

2 – Marketing Planning


$65.00 SMPS Member
$55.00 Earlybird rate before March 13

$85.00 Non-Member
$75.00 Earlybird rate before March 13