Imagine you’re on the selection committee for a high-profile project. You’re excited about what it will mean for your organization, stakeholders and the community. Now, picture yourself sitting at your desk staring at the stack of proposals you need to read, compare, contrast, and score to winnow it down to a shortlist.

Where do you start? Which one do you pick up first? Last? Why?

Wouldn’t you gravitate towards visually appealing, well-organized, and dare I say it potentially “fun” to read proposals? 

Please join Jane Jessen, Creative Services Lead with Transpo Group, as she offers up graphic design principles, basics, tips, and strategies for the neophytes among us, and gentle reminders for everyone else. 

Learning Objectives

• Design principles in a nutshell
• Easy to implement tools
• InDesign features and shortcuts
• Broad overarching strategies

About the Speaker

Jane Jessen Jane leads marketing and creative services at Transpo Group in Kirkland, Washington and has worked in marketing and graphic design for over 20 years. She began her career in high-tech marketing in the San Francisco Bay Area, working for companies such as Apple and Intuit in a variety of Marketing Communication roles. In 2003, after moving to Washington State, Jane started her own graphic design business doing brand development for small local businesses. Transpo began as a client for Jane, utilizing her skills on various projects before hiring her full-time to help grow and expand the creative services offered by Transpo. Jane and her team are responsible for all marketing efforts at Transpo for both internal groups and external clients, with projects ranging from proposals and large-scale reports to web design, outreach materials and infographics.

Learn and Earn CEU
Visual Communication and Proposal Design is approved for (1) Continuing Education Unit.

Content covers the following Domain(s) of Practice:

4-Proposals

For more information about becoming a Certified Professional Services Marketer (CPSM), contact Erin Hatch, CPSM, or visit SMPS Headquarters.

Content Relevance
This event is relevant for all career levels.