Meeting/Event Information

Fellows Forum | Bridging the Industry Gap II

August 06, 2020
3:00 PM - 5:00 PM

Virtual - Zoom link included on registration confirmation screen

“You Can't Read the Label if You're Inside the Jar!”

How many times have you heard “we tried that before and it didn’t work” or “the boss will definitely not approve that!” Sometimes cutting-edge ideas do not come from seasoned professionals in our own sector but rather from people of different backgrounds and expertise who can look at a situation from an ‘out-of-the jar’ perspective.

What if we peer beyond our normal best practices, the common AEC industry case studies, and what our competitors and teammates are up to and delve into other realms of marketing? Let’s take a look at how some non-AEC professional service firms are doing things. Can we learn from them and, possibly, elevate our AEC marketing practices beyond the norm?

For our 40th Fellows Forum, we will reprise a past program and draw lessons from marketing leaders representing a law firm, a financial institution, and a public relations firm. Join us virtually on Zoom and feel free to stay on a little longer to chat after the program.

Guest Speakers

Annie Lombroia, CRO & Director Marketing & BD, Ashbaugh Beal Law Firm
Annie’s mission at Ashbaugh Beal is to make sure clients are consistently receiving the highest quality service from her firm and its professionals, and that every day their business and legal objectives are being met. She manages the firm’s marketing efforts--including communications, planning and execution of events, business development initiatives, attorney training and development, and planning and execution of community service events and initiatives. Annie acts as “Chief Morale Officer” within the firm. She recognizes that an enthusiastic and fun workplace environment makes employees more inclined to work together and be more productive, which in the end benefits the firm and its clients.

Colleen Gants, President, PRR
Colleen is a communications professional with 32 years of community relations, marketing, and public affairs experience—most of that in the transportation industry. She manages communications strategies and public outreach for large infrastructure, transportation, and innovative financing projects and is a subject matter expert in tolling, congestion pricing, road usage charging, and transportation funding. Her expertise involves supporting the NEPA process; coordinating executive, steering, and citizen advisory committees; engaging with neighborhoods and community organizations; environmental justice (EJ) outreach; media relations; legislative affairs; consensus building; toll policy development; group facilitation; event management; and design-build construction communications.

Heidi Wesley-Cleveland, CMO, Verity Credit Union
Heidi is the Chief Marketing Officer for Verity Credit Union, a $625 million institution with eight branches in the Seattle area. Throughout her career, Heidi has believed that a strong brand must be built from the inside out, focusing first on instilling the values and mission in the employees—in the ways they treat one another and members/clients. When success is achieved in building a strong culture, this spills over and creates a brand that people will talk about, and growth happens organically.

SMPS Fellows

Karleen Belmont, FSMPS, Business Development Director, PACE Engineers
Vicky Cooper, FSMPS, President, Cooper Architects
Kenda Salisbury, FSMPS, CPSM, Business Development Manager, Degenkolb Engineers
Ted Sive, FSMPS, Principal, Ted Sive Consulting
Bill Strong FSMPS, CPSM, Owner, Bill Strong Consulting
Carla Thompson, FSMPS, CPSM, Senior Consultant, Elevate Marketing Advisors

Learn and Earn CEU
SMPS Seattle Fellows Forum | Bridging the Industry Gap II: Can we apply other industries’ brand decisions to AEC professional services? is approved for (1.5) Continuing Education Units.

Content covers the following Domain(s) of Practice:

For more information about becoming a Certified Professional Services Marketer (CPSM), contact Erin Hatch, CPSM or visit SMPS Headquarters.

Content Relevance
This event is relevant for all career levels.



$15.00 SMPS Member (Seattle)

$15.00 SMPS Member (Other Chapters) - Use CONTINUE AS GUEST option when registering.

$25.00 Guest