Meeting/Event Information

SMPS Seattle Workshop | Storytelling to Move Audiences

October 14, 2020
8:00 AM - 11:00 AM

Virtual - Zoom link included on registration confirmation screen

Thriving A/E/C Marketers embrace the power of narrative to win new business and attract great talent. You need to clearly and succinctly tell your firm’s story when talking with prospective teaming partners, clients, and employee recruits. Story creates an emotional connection with potential clients that will separate your firm from the herd. Harnessing the power of story in your projects, interviews, biographies, and websites is essential to winning new work.

Attendees Will Learn:

  • What story is and why it works as a persuasive tool.
  • How to move your listeners' hearts so their feet and wallet will follow.
  • The essential structure of a compelling story.
  • The fundamentals of good storytelling: delivery is a learned process.
  • The 3 stories you must tell masterfully.

About the Speaker

David Lecours is Principal at LecoursDesign, a branding and digital marketing agency serving only A/E/C firms. As a strategist, designer and speaker, David is on a mission to help firms attract great clients and talent.

Originally planning to enroll in architecture school USC, David discovered his passion for marketing while completing an internship at an architecture firm. He began his career in an international marketing position at Paramount Pictures, then worked as a sales representative and regional marketing manager at Reebok. David returned to school at UCLA to study, and eventually teach, graphic design. After further building his expertise at Bright Strategic Design and The Mednick Group, David launched LecoursDesign in 1995.

David achieved his CPSM designation in 2004 and was named “Marketer of the Year” by SMPS San Diego. He is a two-time TEDx presenter and co-hosts the podcast for A/E/C Marketers.

Check out David’s TedX Talk on the The Power of Story:


Learn and Earn CEU
Storytelling to Move Audiences is approved for (3) Continuing Education Units.

Content covers the following Domain(s) of Practice:
2 – Marketing Planning
3 – Client and Business Development
4 – Proposals
5 – Promotional Activity

For more information about becoming a Certified Professional Services Marketer (CPSM), contact Erin Hatch, CPSM, or visit SMPS Headquarters.

Content Relevance
This event is relevant for all career levels.


$40.00 SMPS Member (Seattle)

$40.00 SMPS Member (Other Chapters) - Use CONTINUE AS GUEST option when registering.

$60.00 Guest