Meeting/Event Information

December Fellows Forum | Business Transformed Through Marketing Leadership

December 03, 2020
3:00 PM - 5:00 PM

Virtual - Zoom link included on registration confirmation screen


"Business transformed through marketing leadership"
is more than a vision statement or tagline for SMPS. It's what our Seattle Fellows believe to be true: Marketing is Business Critical – our firms can’t survive if we don’t have projects coming in the door. Today’s most dynamic and successful firms realize the important balance between sellers and doers, between marketing and practice.

When done properly, marketers promote the business and brand, increase awareness, build trust and client loyalty, produce winning proposals and interviews, plus attract the best talent. Which is why we have a profound impact on business operations and the firm's bottom line. In addition, the AEC industry has historically been dependent on personal relationships to win work but that is changing with millennials moving into the role of decision-makers in client organizations and now in the age of this pandemic. Marketing, and the role of the marketer, are more important than ever.

If you or your firm leaders struggle with that, this program is for you. Join us as our Fellows interview four Northwest firm principals to see how marketing is transforming their businesses. Please invite your CEO, President or other firm principal to this engaging program. If you're an SMPS member, register together and the principal's ticket is free!

Guests:        

Stacy Bartoletti, CEO, Degenkolb Engineers
Stacy is the Chairman and Chief Executive Officer of Degenkolb Engineers. He is a registered structural engineer in the states of Washington, California, Oregon, and Utah. Stacy received his BS degree in civil engineering from Purdue University and his MS degree in civil engineering from the University of Texas at Austin. He is an active member of numerous professional organizations, including the Structural Engineers Association of Washington and California (SEAW and SEAOC), the Earthquake Engineering Research Institute (EERI), the Coalition of American Structural Engineers (CASE), the American Council of Engineering Companies (ACEC), and the Washington Seismic Safety Committee (WSSC). Stacy is currently the Chair for CASE and a founding member and Steering Committee member of the Engineering Change Lab USA. Stacy has a passion for leading people and growing an engineering business that is sustainable long into the future and supports the career development of its employees.

Patrick Gordon AIA, Principal, ZGF Architects
Patrick has over 45 years of professional practice: his passion for design excellence, his rare ability to collaborate, and his commitment to working within the community in the exploration for exceptional results, have made significant contributions to the community and to the practice of architecture. His leadership is exhibited in the breadth and scope of the projects for which he has been responsible, in the complex project teams he has directed, and in the longstanding relationships he has developed and nurtured with his clients. The impacts of his efforts are evident throughout the region in downtown urban environments, corporate campuses, cultural centers and campuses of higher education. He has leveraged his personal and professional involvement in the boardroom and in leadership positions within influential civic, public and private organizations to provide perspective and strategic input on projects, initiatives and policies that impact the quality of the built environment.

Jami Lorenz, Principal, DCI Engieers
Jami is the Principal in Charge of Business Development and is based in the Bozeman, MT office. She is a structural engineer by trade but manages the business development professionals in DCI Engineer's 13 offices nationwide. Jami specializes in Higher Education, Historic Renovation and Adaptive Reuse projects throughout Montana and surrounding states. Her role sends her on frequent visits to the firm’s multiple offices. Raised in Montana, Jami attended Montana State University and graduated with a Bachelor of Science in Civil Engineering. After working at Boeing for three years, she went into consulting services as a structural engineer in Seattle before moving back to Bozeman with her family. Starting the Bozeman office on her own, the office has grown to 22 employees that enjoy a healthy work-life balance in the surrounding mountains.

Kristen Scott AIA, Managing Principal, Weber Thompson Architecture
Kristen is Managing Partner and Senior Principal of Weber Thompson where she heads the commercial office design team. As Managing Partner of Weber Thompson for more than 20 years, she has overseen the growth of the firm from its beginnings to the sustainably focused 70-person multi-disciplinary firm it is today. In addition to her design leadership role at the firm, Kristen oversees all aspects of operations including financial performance, human resources, business development and marketing.

Fellows:         
Kenda Salisbury, FSMPS, CPSM
Business Development Manager
Degenkolb Engineers
Ted Sive FSMPS, Hon. AIA
Principal
Ted Sive Consulting
Bill Strong FSMPS, CPSM
Owner
Bill Strong Consulting
Carla Thompson FSMPS
Sr. Consultant
Elevate Marketing Advisors

 



Attend and You Could Win a Scholarship to Build Business:
By attending this or other Fellows Forums, you are eligibile to apply for the 2021 Fellows Scholarship to attend Build Business on August 3 – 5, 2021 in Portland, Oregon. For more information, visit our Scholarships page. Winner must be a member in good standing of the SMPS Seattle chapter.

Learn and Earn CEU: 
This Fellows Forum is relevant for all career levels and is approved for (2) Continuing Education Units (CEUs). Content covers all Domains of Practice.

For more information about becoming a Certified Professional Services Marketer (CPSM), contact: 
Erin Hatch, CPSM or visit SMPS Headquarters.

 

Tickets

$30.00 SMPS Member (Seattle)

$45.00 Guest

$30.00 SMPS Member (Other Chapter) - - Use CONTINUE AS GUEST option when registering.

$30.00 SMPS Member w/ Guest (CEO/Principal)