Meeting/Event Information

SMPS Seattle Workshop | How to Build Awareness Through a Stronger Digital Presence

March 17, 2021
8:00 AM - 11:00 AM

Zoom

 

As a marketer, it’s no secret that your digital marketing efforts are more important than ever! Since most of us are strapped in terms of time and budget, we need to be strategic about how we develop and prioritize our digital marketing presence.

As digital channels are the predominant way to connect with your internal and external audiences it’s critical to deliver relevant content through the right platforms. Please join Hansen Belyea for a dynamic and interactive workshop to discover what you can do to strengthen your company’s digital presence and better position your brand to reach your audience!

Attendees Will Learn:

  • How to prioritize and balance your digital marketing efforts.
  • How to stay human and connect with your audience digitally.
  • Examples of how brands are optimizing their digital presence.
  • Checklist for analyzing your website and what to measure with Google Analytics.
  • New inspiration and ideas for your brand’s digital presence.

To help deliver the most relevant information to you during the workshop, please complete this 5-minute survey. Some of the findings will be presented during the workshop.

About the Speakers:

Brianna Home, Principal / Strategic Director: Brianna believes that marketing can transform companies and even industries. As the Strategic Director of marketing and branding agency Hansen Belyea, Brianna has built rapport with her clients and colleagues by listening to their needs, making results-driven recommendations, and delivering beyond expectation. Hansen Belyea’s work includes marketing strategy, branding, website, and video for companies including PRIME Electric, Perkins & Will, BCRA, Compass Construction, Perteet, and Venture Contracting. Having spent over ten years working in-house as a Marketing Director for an international manufacturing company, Brianna has a passion and understanding for how well-positioned communications can effectively result in company growth. Brianna is also the Past President of American Marketing Association Puget Sound.

 

Ron Hansen, Principal / Design Director:  As Design Director at Hansen Belyea, Ron works closely with clients to establish branding initiatives that reflect the values and spirit of the organizations they represent. With a BFA from the Rhode Island School of Design, the foundation of Ron’s work is built on timeless fundamentals of great design. Having led the creative team at Hansen Belyea for over 20 years, he has accumulated a broad range of industry experience and has honed the studio’s ability to craft identities and campaigns that truly align with an organization’s aspirations and core promises. The results have been powerful for many of Hansen Belyea’s clients and have led to ongoing relationships that evolve alongside client needs.

 

Georgia Blerot, Project Manager:  Georgia is a marketing and communications professional with over ten years of experience bringing brands to life through high-impact content and experiences. After starting her career at a marketing agency in Paris, Georgia found her passion using strategic communications to make a small volunteer travel company a household name at 15 of Australia's largest Universities. The experience led her to join the marketing team at UNSW Sydney, where she implemented the large-scale events supporting the University's international profile-raising agenda. Since moving to Seattle in 2017, she has led the flagship annual event for the American Marketing Association Puget Sound and directed events for Seattle magazine, Seattle Business magazine and Seattle Bride. Georgia has been a proud member of the team at Hansen Belyea since 2020, managing client projects to ensure all work is on track, on budget, and lots of fun for all.


Learn and Earn CEU
How to Build Awareness through a Stronger Digital Presence is approved for (3) Continuing Education Units.

Content covers the following Domain(s) of Practice
2 – Marketing Planning
3 – Client and Business Development
4 – Proposals
5 – Promotional Activity

For more information about becoming a Certified Professional Services Marketer (CPSM), contact Erin Hatch, CPSM or contact SMPS Headquarters.

Content Relevance
This event is relevant for all career levels.

*Video and audio recording will occur at this SMPS Seattle event, and a link shared with all paid registrants within 48 hours. The comments in the chat will not be saved or recorded. SMPS Seattle may retain the content of any questions submitted to answer at a later time. By submitting a question, you authorize SMPS Seattle, its affiliates, and representatives to use the language of the question (which will not be attributed to the speaker) without compensation, for any purpose related to SMPS Seattle’s activities and mission in perpetuity, and you release SMPS Seattle, its successors and assigns, from any and all liability related to such use.

 

For questions about your registration, please contact [email protected].

Tickets

$30.00 SMPS Member (Seattle)

$45.00 Guest

$30.00 SMPS Member (Other Chapter) - - Use CONTINUE AS GUEST option when registering.