The SMPS Fellows Program

The SMPS Seattle Chapter has six SMPS Fellows:

Karleen Belmont, FSMPS
Vicky Cooper, FSMPS, AIA — President, Cooper Architects
Kenda Salisbury, FSMPS, CPSM — Business Development Manager, Degenkolb Engineers
Ted Sive, FSMPS — Principal, Ted Sive Consulting
Bill Strong, FSMPS, CPSM — Owner, Strong Consulting
Carla Thompson, FSMPS, CPSM — Sr. Consultant, Marketing Services, Zweig Group

Each SMPS Fellow has a long history of active participation in SMPS Seattle while continuing to be active nationally in SMPS and various other A/E/C Industry organizations. They obviously love what they do!

What does it mean to be a Fellow?

The SMPS National Fellows Recognition Program and the Fellows themselves represent the highest level of experience and leadership in marketing within the design and building industry. Fellowship is similar to the Fellows programs in AIA, CECW or ASLA. Having the FSMPS after your name increases your credibility and secures high-level, higher-salaried positions within a firm.

The Fellows serve as a resource at the chapter, regional, and national levels—providing insight, ideas, programs, research and mentoring for the benefit of the members and the Society. In addition, the Fellows teach, write and speak on marketing and industry issues outside of SMPS in order to advance marketing professionals throughout the AEC industry.

What qualifications do Fellows have?

Nationally, the Fellows represent no more than 2% of the total SMPS membership—currently there are 125 Fellows of the 7,000 national members. They have been active in the Society for a minimum of 10 years of the last 15 consecutive years and have 10 years of experience as a marketer and/or business developer in the AEC Industry. In addition, they have held a current CPSM certification designation for a minimum of five years. Members seeking Fellowship must meet these qualifications and complete a detailed application; next, they are screened and selected by a jury of Fellows appointed by the National Fellows Delegate of the SMPS Board of Directors. New Fellows are honored during Build Business, the annual SMPS National Conference. The Seattle Fellows are excited about helping others pursuing this path and will gladly review and help improve your submittal.

How do you become a Fellow?

There are six parts to the application at this time, each as important as the next:

  1. General information—about you, your education and work history and how your level of responsibility and involvement in firm leadership and strategy has increased throughout your career
  2. Contributions to the Profession—research, writing, presenting, training and other forms of sustained outreach to the AEC industry beyond SMPS (firm, peer or client organizations)
  3. Contributions to SMPS—local, regional and national Society offices, committees and program roles; publications, presentations and awards received
  4. Contributions as a Mentor—significant sustained contributions as a mentor to an individual in his or her professional development
  5. Candidate Statement—what Fellowship means to you and how you’ll continue to contribute as a Fellow
  6. Testimonial Letters—a letter of endorsement from the Chapter Board, a reference letter from the mentee and five testimonial letters from individuals, at least 4 of whom are SMPS members and two are SMPS Fellows

Exhibiting your ‘growth’ over the years in knowledge and leadership is important to the jury. Existing Fellows in each chapter are a great resource for applicants.

SMPS Seattle Fellows Forums

The Seattle Fellows began an exciting and ongoing program in 2010 called the Fellows Forums. How time flies—the Fellows Forum Program is now in its 9th season! This quarterly program started while Carla Thompson FSMPS was the Senior Advisor on the SMPS Seattle Board of Directors. She saw it as a way for the Fellows to give back to our members—and they have! The Seattle Chapter is proud to say the Fellows Forum program won 1st Place in the National SMPS Striving for Excellence Awards in 2011. And based on the success experienced in Seattle, Carla later expanded the program to other chapters, the national conference, and all the regional conferences during her term as Fellows Delegate on the National Board of Directors. Our Seattle Fellows also established the first Fellows Scholarship in the country and to date they’ve sent eight members to Build Business.

The six Fellows thoroughly enjoy these fun and enlightening quarterly events, filled with their hallmark candid discussions and free-flowing interaction with the audience. They have hosted over 30 Fellows Forums in the last nine years and have covered every topic imaginable—and they have addressed all six Domains of Practice for CPSMs gaining their CEUs or those studying for the CPSM exam. The Fellows Forums are one of the most popular programs offered by the Chapter, in part because our six Fellows are so willing to share their stories and knowledge. One attendee proclaimed “they’re a walking marketing library.”

For more informatoin about our next Fellows Forum event, please visit our Future Events page.