You’ll never know if you don’t try, and you can’t win if you don’t apply! It’s that time again – SMPS Seattle is preparing to award two registrations to the upcoming virtual through our annual Pinnacle Experience Scholarship! I was extremely fortunate to recei...

  There are few words more valuable, but less understood than, “No.” It’s one of the first words we learn as a child and one of most recognized syllables across languages. Sometimes it catches a negative reputation but imagine a world without this humble servant of human lan...

Congratulations to the SMPS Seattle 2020/2021 Board of Directors! This slate of officers was approved by members on June 26, 2020. Their term officially begins September 1, 2020 and runs through August 31, 2021. Melanie Cochrun, CPSM | Director of Marketing + Communicati...

With the world seemingly on pause with an ostensibly never-ending stream of bad news, fears of our family and friends coming down with COVID-19, and uncertainty in the world and local economies it is difficult to feel in control of the future. Despite this and being in lockdown, there is a beautif...

First off, this blog title credit goes to Ted Sive. Thank you, Ted, for always saying something memorable! A huge thanks to our six Seattle Fellows (Karleen Belmont, Vicky Cooper, Kenda Salisbury, Ted Sive, Bill Strong and Carla Thompson) and to Elevate Marketing Advisors for supporting SMPS Seat...

With every crisis comes opportunity. That may sound a bit trite, but hear me out. We’re in an unprecedented social and economic situation: businesses are shuttered, people are working from home, or not at all, others are still plugging away as if little has changed. And nobody knows how lo...

As the Greatest Generation and Baby Boomers step away from leadership and into retirement, new principals and CEOs are coming to the helm of many A/E/C companies. With many firms coming into existence after the Nixon-era Brooks Act was passed, we are seeing more founding architects, engineers, and...

As a society, the way we consume information has changed. We have become accustomed to small bites of information (think Twitter) and highly graphical content (think Instagram and infographics) that can be skimmed and quickly grasped. Blogs, social media posts, and other digital marketing best pra...

10 Years of Fun Do you remember early Saturday Night Live skits with Dan Aykroyd and Jane Curtin and their famous ‘Point / Counter Point’? (if not, then google ‘SNL Point Counterpoint’) I never laughed so hard especially after Jane gave her opinion and Dan said “Jane...

I wish I would have had the opportunity to attend Fellows Forums when I first started my A/E/C marketing career.  I had so many questions, so much burning desire to be just like my mentors:  Lauren McCracken, Frank Stasiowski, Diane Creel, Stu Rose and Weld Coxe – just to name a fe...