Blog Archives

Technology as Competitive Advantage: Virtual Goes Viral in A/E/C – Re-post from Marketer (August 2020) — By Sarah Wortman, CPSM

As people around the globe adjusted to living and working from home during the COVID-19 pandemic, one of the most notable changes became increased reliance on videoconferencing technology for various types of communication, from training to interviews. For some, technology has been a curse, yet f...

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Eight Ways to be a Lifelong Learner — By Susan Kemp, Marketing Manager, Hart Crowser, a Division of Haley & Aldrich

You already know that being a lifelong learner is important for professional reasons. The more skills you have, the more you can help your company thrive. But the real motivator to learn something new every day is so you can experience those joyful moments of “Hey, I didn’t know that!&...

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The Value of Investing In YOU. Pinnacle+ Scholarship Now Open — by Liz Wasson Coleman

You’ll never know if you don’t try, and you can’t win if you don’t apply! It’s that time again – SMPS Seattle is preparing to award two registrations to the upcoming virtual through our annual Pinnacle Experience Scholarship! I was extremely fortunate to recei...

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Why Can’t Marketers Say No? — By James P. Stuart, Senior Marketing Coordinator, AHBL Inc.

  There are few words more valuable, but less understood than, “No.” It’s one of the first words we learn as a child and one of most recognized syllables across languages. Sometimes it catches a negative reputation but imagine a world without this humble servant of human lan...

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Meet the SMPS Seattle Board of Directors for the 2020/2021 Year

Congratulations to the SMPS Seattle 2020/2021 Board of Directors! This slate of officers was approved by members on June 26, 2020. Their term officially begins September 1, 2020 and runs through August 31, 2021. Melanie Cochrun, CPSM | Director of Marketing + Communicati...

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Field Report: The 'Big Five' Things — by Brandon S. Peters, CPSM, PLA, ASLA, LEED AP

With the world seemingly on pause with an ostensibly never-ending stream of bad news, fears of our family and friends coming down with COVID-19, and uncertainty in the world and local economies it is difficult to feel in control of the future. Despite this and being in lockdown, there is a beautif...

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We'll Get Through This, but It's Going to be Weird — by Heidi Maki, SMPS Seattle President

First off, this blog title credit goes to Ted Sive. Thank you, Ted, for always saying something memorable! A huge thanks to our six Seattle Fellows (Karleen Belmont, Vicky Cooper, Kenda Salisbury, Ted Sive, Bill Strong and Carla Thompson) and to Elevate Marketing Advisors for supporting SMPS Seat...

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Marketing in the Time Of, Well, You Know — by Francis Zera

With every crisis comes opportunity. That may sound a bit trite, but hear me out. We’re in an unprecedented social and economic situation: businesses are shuttered, people are working from home, or not at all, others are still plugging away as if little has changed. And nobody knows how lo...

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Next Gen Leadership is here. Are you ready?

As the Greatest Generation and Baby Boomers step away from leadership and into retirement, new principals and CEOs are coming to the helm of many A/E/C companies. With many firms coming into existence after the Nixon-era Brooks Act was passed, we are seeing more founding architects, engineers, and...

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New Trends to Revitalize Tired Proposals — Re-post from Marketer (December 2019)

As a society, the way we consume information has changed. We have become accustomed to small bites of information (think Twitter) and highly graphical content (think Instagram and infographics) that can be skimmed and quickly grasped. Blogs, social media posts, and other digital marketing best pra...

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